Being rude... SO is it ok to be rude and then immediately apologize?

So I work at a company with a bunch of idiots. I work for a nitrogen plant as security and I sign drivers in and out. SO I have to deal with the monkeys that work for the company. I was following company procedure and even though I was, the monkey on the other end got crappy with me and told me not to ever do what I did again (long story-details irrelevant). SO then he calls back on the phone 5 minutes later to apologize because he knows I can file an incident report for him talking crazy to me. (I didn't because he didn't really curse at me and it was just irritating, not really an attack on me personally). SO he apologized and didn't seem to mean it and yet i'm supposed to be okay with this? And it'll probably happen again because we have a whole stack of incident reports against these monkeys. SO whats your opinion? Can you slap someone in the face and say sorry directly after? And while apologizing continue to say I was wrong and he was right? That's no apology. Ughh. Just wanna hear others opinions to know i'm not crazy. Ha. Not really sure what the question is, just want opinions on the whole thing and what you would have done in this situation maybe. Thanks!